Finding authentic and ethical products is a frustrating challenge for conscious consumers.
Many consumers struggle to find products that align with their ethical and sustainable values, as greenwashing and misleading claims are rampant in the market. A startup can offer an independent verification service that thoroughly tests and scans products for their authenticity and ethical practices, providing consumers with reliable information. This startup would create transparency, empower conscious consumers, and drive businesses towards sustainability.
Greenwashing
United States
