Renting sustainable fashion for Gen Z
Gen Z is increasingly concerned about the environmental impact of fast fashion. A startup could offer a rental platform for sustainable fashion items, catering to their desire for trendy, affordable, and eco-friendly clothing. By providing access to a wide variety of clothing options, the startup can target Gen Z's preference for diverse wardrobe choices while reducing textile waste. Market size: The global second-hand market is predicted to reach $64 billion by 2024, and Gen Z's spending power is estimated to be $143 billion in the US alone.
Gen Z
United States
