Virtual fitting rooms to enhance online shopping experience
Virtual fitting rooms use augmented reality technology to allow customers to virtually try on clothes and see how they fit and look before making a purchase. This eliminates the frustration of buying clothes online that may not fit properly, leading to returns and exchanges. Market size: According to a report by Allied Market Research, the global virtual fitting room market size is projected to reach $10.51 billion by 2027, with a CAGR of 17.7% from 2020 to 2027.